What is AI in Digital Marketing? And Why Your Business Needs It
Have you ever wondered how Netflix knows what you want to watch or how Amazon recommends just the right product? That's AI in action. In digital marketing, Artificial Intelligence helps businesses understand customer behavior, predict what users want, and automate tasks like emails, chats, and ad placements. At Octarc, we harness the power of AI to supercharge your marketing with smarter social media ads, personalized email campaigns, and AI-driven chatbots for instant customer support. Why it matters: With AI, your business becomes faster, more efficient, and more connected to your customers-less guesswork, more results.
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